The Difference Between a Logo and a Brand — And Why "That'll Do" Is Costing Your Business
AI tools have made it easier than ever to build a logo in twenty minutes. But a logo is not a brand, and the "that'll do" attitude is costing businesses more than they realise. Here's what branding actually means, why it matters, and what happens when you get it right.
What Gets Passed On — Ian Caithness, Les Mason & the Lineage of Oh Boy Agency
Some things get passed down by accident. Others on purpose. The story of how Ian Caithness, Les Mason, and my mother Robyn Sweaney made the kind of work I now spend my own working life trying to make.